Client
Munich International Airport Luggage Tag
Year
2021
Disciplines
Graphic Design | Typography
Location
Milwaukee, Wisconsin
When redesigning the Munich International Airport logo and creating a branded luggage tag, two distinct design options were explored. Inspired by Munich's vibrant and progressive nature, one design embraced bold, brutalist architecture, while the other played with negative space and futuristic elements inspired by Gothic architecture. Influenced by Bauhaus principles, the luggage tag emphasized form and geometric precision. This approach captured Munich's dynamic evolution, blending historical richness with a forward-looking perspective in the reimagined logo, reflecting the city's essence of tradition and modernity.